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How to assess a web design company's proposal

02 Jul, 2012

You’ve sent the web design brief to the refined list of web design companies and have received proposals that vary greatly in price, approach and technology. How will you assess them all? Although there is no certain criteria on how to pick the best proposal, a few assessing points are very beneficial.

Before you get into reading the proposals, write a list of criteria by which you are going to assess them and maybe even add weighting to important criteria. Remember that the particulars of your web project dictate the criteria.

Quote: “Controversial proposals, once accepted, soon become troublesome.”

Criteria for Shortlisting a Web Design Company's Proposal

Judge the proposals based on the following:

• An understanding of the brief: Do they understand your objectives in the solution they have proposed? Have they responded to the constraints of the brief?
• A proven track record: Has the company shown examples similar to your project and using similar technologies?
• Evidence of best practice: Does the company demonstrate experience in usability, accessibility and web standards?
• An understanding of the sector: Has the company worked with other clients in similar sectors? Do they understand the challenges of your sector?
• Innovation: Has the agency challenged the brief in places and offered alternative solutions that better meet your business needs?
• Value for money: Does the agency offer both “value for money” and quality?

Based on our own assessment list and the criteria mentioned here you are now in the perfect position to judge and select the perfect proposal for your project.

Hey, 4M Designers are also called the proposal experts that deliver what you demand. Care to try?

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