Create a Killer Copy for your Website

22 Jul, 2012

create killer copy for your website

These days regardless of how small or large your website is, you need to keep your users up to date with industry insights, happenings, educational articles and so on via your company blog, and this has various advantages:

You are building your brand via content marketing.
People will share this content and will link it to.
Search engine ranking improves with regular content.

Keep it straight forward

Copy has to be clear, concise and engaging. Your copy should be well organized and should be accessible from the highest level of the site.

Long sentences, complex punctuation and uncommon words can be problematic. Regardless of how educated your readers are, your copy needs to be simple so that it can be read and understood much faster.

Smart copywriters focus their writing efforts around effective headlines, and they are smart enough to first create curiosity and then unfold the entire story – this creates a memorable effect on the reader.

Ignore jargon and just use simple plain, and your copy will do the rest.

Make it engaging

Before writing anything you need to have clear understanding about your readers, their needs, and how they consume and share content online.

Tone of your copy has its own role, and on the web, tone of your copy should have a personal tone. It should be written directly to the reader, and in the first person. You can also be a bit informal considering computer interactions have some coldness associated.

Make it scannable

How many of us read online with all attention? Rarely.

Instead we skim through pages, scan headlines, bullet points looking for the information or a link that takes closer to our goal.

When writing for the web, objective should be to help users find the information they require and ensure they consume key messages.

When a user comes across a new page of a website they are likely to read the first few lines of the first paragraph. If they find it useful they scan down the remainder of the page reading the first words of each paragraph until they find exactly the content they are after.

Conclusion

Clear, concise, user-centric and scannable copy and aesthetically pleasing website design enhance user experience and make an impact on your bottom-line.

Want us to create a killer website content strategy for your business that gives you results? Hire 4M Designers.