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How to create a successful ecommerce website

15 Jan, 2014

Setting up an ecommerce site may need more planning than one can fathom. Agreed, setting up websites has never been easy but then again competition has also escalated. Companies are either discovering brilliant techniques to set up websites themselves or are busy hiring competent web design firms that can prepare unique web designs for them.

It is important to note that designing is not all that there is to it and one cannot stay in oblivion and let the web design experts handle the web design and structure completely. Knowing what is needed on successful websites is essential and most importantly it gives a competitive advantage of setting up professional websites that are in sync with the most sought after and searched ecommerce websites.

Keep the best on-front

One really can't judge what the customer is looking for on the site but having the best brand on the home screen might help in boosting positive user experience for the viewers. For example, for a cell phone page, web design companies will prepare the design in such a way that it will show all the latest models from a popular category flashing on the landing page (keeping in mind the aesthetics of the design, of course).

Have the viewers trust you by:

• Making it obvious for the viewers

Don't make the visitors think too much because confused viewers are unhappy viewers. Web design companies should prepare designs that are easily understood. Go for a no brainer website; not too cryptic and not too textual. Remember you are designing for your customers not for yourself.

• Building brand loyalty

Have a clear logo and clear objectives. Moreover, by giving the viewers a unique user experience, you can make them revisit your website. Building brand loyalty is essential as the same customers will get you more visitors and probably defend you on any minor glitch you make. It has been working for Apple users for years. Try bad mouthing about iPhone to loyal Apple users and watch them transform into raging beasts!

More traffic of the right viewers is essentially what you will need for your website.

• Clear navigation

A clear set of instructions and obvious navigation for the users is essential. Users don’t like to browse through highly cluttered pages and lose track of what they were looking for. The web design should allow flexibility to show the right amount of product display so as not to confuse or overwhelm the viewers. Also, allow easy accessibility to shopping carts, various options and the home page.

• Notify them about everything

It is recommended that your web design informs your customers instantly when they have added an item to a shopping cart or when they have made a purchase of an item. Make them feel like they are having a conversation with a really attentive salesman who keeps them informed at all times.

• Stock update

Keep your website updated at all times and immediately let your customer know when you are out of stock. Efficiency data update is also essential when changing the prices of the products.

• Clear content

Keep your content, about us section and your product page clear and understandable for the viewers. Too fanciful interface of a product page may leave your customers boggled and confused. Allow easy zooming in of your product and list down every necessary specification for them. Also use high resolution images of products on your website.

And of course, don't forget the search bar! It has to be at the right place and should bring in quick and relevant search results for the users.

4M Designers not only prepare the right web design for your ecommerce site but also make sure that the website has all necessary elements that help in boosting the growth of your business. Hurry while you can to contact the right web design agency.

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