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Things to consider before opening a web design agency

13 Dec, 2013

Perhaps one fine morning you get a billion dollar idea of launching an ecommerce website. Nowadays, with hiring the right web design company, it is relatively easy to make an out-of-the-world site that people would love. But how will you get the viewers to visit your site? How is your content positioned? Where is your content placed? Moreover, will your viewers keep visiting your site again and again? Setting up an ecommerce site is easier said than done; you have to take a dozen things into consideration.

One step at a time

In your head, your idea might sound dazzling but you have to be aware of the competition in the market. Rather than executing multiple ideas at once, web design companies urge you to focus on your one unique selling idea that you believe will really stand out.

Managing product specifications

Web design companies will help you arrange your product range categorically, giving your viewers options to search according to the color variation and sizes.

Targeting the right people

What will you be selling and who are likely to be your potential audience? Planning is essential for the site advertisement on appropriate websites where your viewers are likely to catch a glimpse and then visit. A word of warning though - do keep in mind the difference in culture. For example, think hard and carefully before opening or expanding your ecommerce business in Asia as language barrier will be an issue and quality control is hard to manage. Partnering with a trustworthy merchant who speaks local language would be a viable option in this case. Web design companies can assist in market research and target analysis to segment the right viewers for your business website.

Payment gateway and services

What will be your mode of delivery? Is it payment on delivery or in advance? Will your payment mode include Pay Pal? Also what services will you be offering and how will you be calculating your delivery (weight, distance, size etc)? Web design solutions will design your business website to accommodate your viewers in easy payment solutions and services.

Your images source

Web design agencies will strongly recommend you to use original images. Also will your pictures be professionally shot and from different angles? Can you get the product images from your suppliers? Remember; tell your viewers the truth. You don’t want them to see an extremely beautiful pink bag on a picture only to have them dismayed on the faded red color they will get to see at the time of delivery.

Utilize your SEO positively

Do not neglect the power of Google. Web design agencies will provide outsourcing services for your site. Use SEO wisely and you will be rewarded with dozens of fans who will look for keywords in your site or blogs. As much as social media may assist in your site promotion, there is a very good chance that 70 – 80% of your viewers will find you through search engines.

4M Designers sketch and map web designs around the framework of your ecommerce structure to give you the best site that will not only help your business grow but keep your viewers engaged as well.

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