10 steps to launch a successful startup website
New business startups are everywhere and all the owners think of dynamic ways to proper their business, but if the design founders are inexperienced or lack creativity then forget about your business to get a big bingo! For startups require a consistent planning, good strategical design, and innovative ideas to make people perceive it in high positive regards.
In my professional journey I have made numerous mistakes, so did have the juniors. Based on the experience I would like to guide you all upon the startups. Let’s have a look at the ten wise customs you can advance your plans in a present or forthcoming startup to shape sturdier brand to determine more visitors, attain enhanced sales and profits.
- Simplify
Get rid of the unnecessary elements on your website by keeping it easy and simple for the customers I have seen many websites all loaded with glitter and glimmers, which had zero value to your company image rather makes the customers confuse, when they visit the website. Always remember the marketing strategy that less is more. Keep your website clean and simple, this will make things easy for the customers in perceiving your product.
Dubai based web design company can solve all your website related problems. Our designers will provide in the best solutions to enhance your product and services popularity. So now if you are having any website issue, our Dubai based web designing company can solve it for sure.
Well here are some points to ponder as recommended by the web designing Dubai company.
- Graphic grading. Robust visual hierarchy means that the chief captions are way larger than the sub headlines and body transcript, main buttons are larger in extent and more obvious in color. Use prominent colors which seem eye catchy to the customers.
- Distinction. Work wisely at contrast scheme for your website, choose colors that align well & make it more protuberant than other websites, so the people can differentiate the elements and do logical action. These little tactics add a great credibility to your business.
- Drift. Exempt from terminated steps like the personal information gathering on the sign-up-process, shorten the web page journey and decrease the prolonged or delayed communication. Reduce the clicks, and info required to sign up and send it to a friend. All these steps are nothing but a distraction, so avoid them and make your site as simple as possible.
- Decrease the Use of Color
Colors play a major role in website designing or brand advertisement, for it speaks about the ambience of the company. Where colors can make your customers get memorable feelings, there it can leave them devastated as well with scorchy eye bursting dark colors, which makes the text unreadable as well. For example: Coca-Cola, Facebook, Twitter, and Coca-Cola; these famous brands can get vividly recognized with their main brand color.
Your objective is to make use of one or two colors and neutral types for the content copy, and other elements like the icons and buttons. Use the guidelines to make the best combination of the primary and territory colors for website.
- Use Two typefaces
Typography is a creative aspect and is a tremendously important communiqué tool for the web designing. The mutual mistakes that amateur web designers at times use too many fonts, which can give it a disordered and muddled appearance. Choose one font or a mixture of two fonts and twig to it. Too much fonts and glitters spoils the overlook of the website. Kindly abstain from it.
- Advance Readability
95% of web designing is typography nowadays and Typography is a trend which people use to review, acquire from and transfer the information further. Get the copy-right on a priority.
Things to be noted while writing:
- Contrast. Keep the background dimmer to make sure that your content copy is murkier or you can also do the other way by keeping an opposite contrast.
- Line & height. Set line-height from the range of 1.5 to 1.75, to ensure that the lines have enough space in-between and the appearance looks clean.
- Hierarchy. Schematize your copy for people now scan it online to make it easier for them by using obvious headlines and bullet points.
- Mobile First
Mobile is the business partner if you actually know to how to make a corporate use of it. Rendering to the research, the amount of mobile device users surpassed people using the desktop computers in 2014. Include your crucial information at mobile first and make it conducive for the visitors to respond to it by filling simple forms. Mobile usage has always been conducive in business dealings to create a widespread of the product information. For the desktop versions, enhancing knowledge, stunning pictures, more whitespace & credibility. Enhance creative ideas, and not let your originality stop at any cost.
- Conduct the A/B Tests
Lean startup is all about structure, testing, measuring and restating. Remember! Not to limit yourself to one version rather make two or three versions and test with actual users. After you find a design winner, try to repeat the testing to surge the adaptation rate.
Main elements to test in a website:
- Main copy of content
- Call to action buttons
- Forms
- Images
Here are some of the tools that will benefit you run the A/B tests: Google Analytics, Optimizely, and KISSmetrics. So view them and get great results!
- Use Striking Pictures
A picture does wonders! Use striking images to gain viewer attention. It is never advisable to just use the stock images without seeing the correlation in-between the text and the image.
Well you can check the premium stock pictures I will indorse the following places to buy images
- Stocksy
- Offset
- 500px Prime
- Create an Apparent Call to Action
Create a clear call to action whether is a newsletter or the testing of the product. Conversion is a very important factor and it should be your strategic goal to earn a high conversion rate. Avoid jargon usage in order to make your content more comprehensible; it may look casual, but people can find it unclear. Use a good, simple, and a sophisticated language, which is understandable for all.
Here are some of the tips for CTA:
- Compose it big. Call-to-action buttons have to be larger in the size and bold in color to interest the eye. The more the prominent the easier it will be to view.
- Brand it exclusive. Keep incentives, instead of asking for the email addresses of your customers or visitors, give the, free gifts.
- Value the Target Audience
Think of the end user or your targeted audience, and build profile or the user persona for them. While designing always keep it mind that you will be doing all of this for your customer, so see and think from their perspective. Reward them with value added services by the following two ways:
- Benefits over the enhanced features. A simple tactic that will work is to describe welfares for the customers and show worth instead of displaying the startup features and conceited how cool your company is. Talk to them about ‘them’ and not yourself.
- People buy the benefits: Be very focused on your customer needs and wants. Keep your business in alignment with the vision and mission statement. Watch the Simon Sinek’s TED talk “How great leaders inspire action” in order to acquire knowledge about starting your company’s persistence and vision. This will surely help you a lot!
- Add Excitement for your customers
Make your customers interact through the website in the delighted way. Add humor to keep your customers light hearted and strengthen them in gaining a positive image about the company. Keep free gifts for them to keep them curious and anxious.
Conclusion
Startups are common these days, you can only acquire success if you abide to the above mentioned points.