Steps to give your website a brand new look

10 Feb, 2016

4M Designers follow the design process, as do all web designers. However, we are differentiated by our exceptionally talented team members, with their well thought out web designs, their level of commitment and their unique style. At 4M Designers, we collaborate with our clients to ensure a successful redesign which includes carrying out research, making realistic objectives and overseeing every step of the design process.

1. Research
At 4M designers, we gather the necessary information before we begin planning your web design. This information gives a clear sense of direction to our team and forms a foundation on which the new website will be built. We take a close look at what your competitors are doing and take extra time to come up with a new and improved design, adding and removing certain elements of your website so that it has a fresh, new take.

We focus on design cues, logos, colors and fonts as well as incorporate your business objects and your vision at every step of the design process. Some new goals will also have to be set. Such as:
• Increasing your conversion rate
• Increasing your users
• Improve the structure of your website
• Adding new keywords

Another part of redesigning your website is to measure your goals. You must decide whether you will use Google Analytics or any other analytics software that can monitor the engagement of your users or will your conversion rates include leads or sales? It is important to remember that your goals should be measureable and not too general, that cannot be monitored.

2. The Design Process

4M Designers use the basic 5 step web designing process, which includes:
i. Research and brainstorming
ii. Wireframes
iii. Mockups
iv. Design
v. Development

Our team understands the importance of keeping the design process short and simple. If there are too many steps included in the process, it may not get the job done as smoothly and may can cause some mishaps during the redesigning. Our team mutually agrees on the design and plans it together. The design is not passed through several hands as it can change the original design as what the web designers envisioned it to be. Our main is aim is to make our clients website user friendly so that your business gains positive feedback from your online customers.

3. The Launch

Before launching the new and improved website, it is important to check first whether:
i. Is everything functioning correctly?
ii. Does every element look as it was designed in the plan?
iii. Do the old pages redirect to the new ones when the URL changes?

After the launch is complete, 4M Designers always measure the goals that were first set when the redesigning began to see if the website is producing the desired results. With the analytics software, we measure the results to see if the new website design is producing better results than the old website, until the aims are met.

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