How to hire the best web design agency

09 Dec, 2013

In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.- Theodore Roosevelt

This quote is especially dedicated to all those who are launching a startup. Have an idea for a website? Or the layout for a web design, perhaps? Who will you hire for setting up your website? You will have to trust a web design company with the most essential part of your business and this life changing decision can either make or break your business. You certainly don’t want to invest in a successful business idea just to watch it break by an unappealing and incorrect web design. Who to trust then?

Do your research

Before hiring web design companies that can prepare a web design for your business stop and think about what you want in your website. If you are launching an ecommerce site, your primary focus should be on maintaining strong customer relationship, return on investment and sales conversion. However, if it is a fan site, you would want the interface to be interactive yet informative keeping the viewers engaged for a very long time. Either way, after finalizing the goals you need to accomplish, contact the web design agencies to find out if they have the expertise that are needed for your site. Be sure to ask for solid proofs.

Money problem

Can you afford the costs and does the web design agency give you results linked to the site design? It is suggested to not agree on an open ended billing relationship with web design companies. Standard web design companies usually charge on an hourly basis for software design and installation.

Look around for testimonials

How compatible is the web design company with your business web idea? Ask for performance record or testimonials from other agencies and really look into the web design companies you are about to approach. To avoid any issue of mistrust, web design agencies usually offer testimonials and past work performance themselves.

Do they communicate?

Professional web design agencies will keep their customers informed of the work and progress as they develop the web design to avoid ambiguity. They also keep them involved at all stages of the process. Is your web design company doing that? Also, do they communicate well when they update? When they explain to you the glitch in the design they come across and you become confused, it is not your problem, it is theirs. Well established web designers are able to effectively communicate the problem or the progress in layman’s term for you.

What technologies do they use?

Web designers use time saving technology that set up the right web design for you in a short time span. Do they consider the compatibility of your web designs on other operating systems and devices? A good web design agency prepares web designs that do not compromise on standards and compatibility. Moreover, they have stock templates that can be modified to their customer needs and also prepare a fresh and unique design. Will your web design agency also address the inclusion of social media in your website? They should.

Source: http://www.digitaltrends.com/tablet-reviews/google-nexus-10-review/

Does your agency address content before design?

Content is always the problem. Hire an agency that asks you the right questions for your prospective viewers and your website content to prepare a design accordingly. They need to understand how your user will interact with the content and how will you be managing the content in the near future. Utilizing the SEO is essential and a professional web design agency will keep that into consideration.